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A Leondrino is a type of digital, tokenized currency that is issued by companies or groups of companies as part of a standardized life cycle process. After an initial establishment of a Leondrino currency as a means of payment, the advantages of money supply control (comparable to central bank money) and the technological advantages of digital currencies based on blockchain technology (also known as distributed ledger technology) are fully utilized in the mature phases of the life cycle of a corporate currency.

The main added values of corporate currencies from the issuer’s point of view include:

• Increased efficiency of customer loyalty management through the convergence of payment and loyalty management
• Optimization of global cash management
• Increased automation of payment for service processes
• Micro-payment and M2M at low transaction costs and short-term settlement
• Use of current payment data from corporate currencies for “grounding” to improve the quality of AI-based assistants, for example for predictive modeling

These measures are intended to create currencies that

• have a manageable volatility,
• are accepted as a means of payment in the ecosystem of a brand, and
• can be used globally for products under a brand umbrella.

A user can earn Bonus Leondrino by successfully inviting his friends to join Leondrino. For each successfully invited friend, the user gets a predefined number of Bonus Leondrino according to the valid promotional campaign at that time.
Bonus Leondrino can be converted into any kind of branded Leondrino Currency at the valid exchange rate on the exercise date.

Paying with Leondrino is easy.
In online shops, Leondrino will be offered as an additional payment method you can select at checkout and then authorize the payment via your Leondrino Wallet. Done!

At Point-of-Sale in shops and restaurants you identify yourself as Leondrino User. Merchant just need to scan your personal Leondrino QR-Code and then trigger a payment request that you then authorize via your Leondrino Wallet. That’s it!

The Leondrino Wallet is able to handle a variety of branded currencies. The wallet can be linked to both checking accounts as well as market places.
For more convenience, individual rules for the use of currencies and reference accounts for currency exchange can be specified in the user settings if there is insufficient money on the desired Leondrino account.

A Leondrino Currency of a particular brand can only be used if the associated brand had its Initial Token Sale and already offers its products and sevices in exchange for their own branded currency. Early adopters and particularly loyal users are entitled to advantages in advance of the introduction – usually before the switch from Leondrino tokens to Leondrino coins (see also article: What is the Leondrino Lifecycle?). Most of the brands give out Leondrino tokens (vouchers) beforehand that can be used during the pre-ILO phase for purchases of products and services of the corresponding brand.

Leondrino Currencies -same as fiat currencies of sovereign central banks- are subject to lifecycle management. The standard lifecycle of a Leondrino Currency includes certain phases and events that are the same for all Leondrino Currencies, but may vary in duration and time depending on the performance of the associated brand.

The first phase, called Stealth Phase, is used as a market test phase. Early adopters can express their interest in a branded currency of their favorite brands by setting up an account related to the desired brand in their Leondrino Wallet. Tokens of that phase belong to Token Class E and arnot covered neither by the brand nor by Leondrino Exchange and the distribution of such tokens is limited per user.

The second phase, called Initial Consumer Engagement Phase, is used to get consumers initially engaged with the brand’s intention of its future branded currency. During that phase, brands distribute a limited number of Leondrino Tokens to its loyal users as an incentive. Leondrino Tokens are only backed by contractual promise of the associated brand for future benefits dependent on loyal behavior of its owners. There are no other securities and trade is still not possible. But with the sales start, the Initial Token Offering (ITO), consumers can buy a limited number of Leondrino Tokens and benefit from special marketing events during the Initial Consumer Engagement Phase where consumers are rewarded for the initial contribution to the success of the brand. Because early contribution does have more value than later contribution, the factor value will decline over time.

The third phase is called Seed Circular Economy. It starts with the Initial Coin Offering (ICO), where Leondrino Tokens switch into Leondrino Coins. This phase is characterized by the fact that restricted trade within Leondrino Exchange’s ecosystem (LEX ecosystem) is now possible. Buying branded coins using national currencies is allowed, but limited in volume per user and volume per transaction. Depending on the owned volume per person, KYC rules will be applied and enforced. Leondrino Coins can be used to purchase initial goods and services of the associated brand based on a restricted catalog of the brand.

The Growth Circular Economy is the fourth phase and differs from the previous phase mainly because the volume limit hold by one owner goes up and trade limits will be reduced. Leondrino Coins are exchangeable for national currencies based on the exchange rate within the LEX ecosystem (internal and accredited external exchanges) but trade is still restricted. Leondrino Coins can be used to purchase a widened offering of goods and services of the associated brand.

With the Initial Public Leondrino Offering (ILO), that is procedurally comparable to a traditional Initial Public Offering (IPO) on a stock exchange, the fifth phase, called Post ILO Phase, starts. This phase is characterized by the fact that the present Leondrino Coins switch into the Leondrino Currency that can now publicly be traded. The money supply of the Leondrino Currency is actively managed by the LEX Algorithm and the monetary board of that specific branded currency following the predefined monetary policy agreed between Leondrino Exchange and the brand. The Leondrino Currency is exchangeable with national currencies based on a market based exchange rate and can be used to purchase all products, goods and services of the associated brand.
During the Post ILO phase, there are still some restriction regarding volume of transactions for big investors (e.g. rules for market makers) and an extra degree of intervention opportunities for Leondrino Exchange than during the next phase. Those rules are necessary to give the management of the currency supply the tools to avoid extreme volatility.

The last phase is the steady state of a public traded Leondrino Currency with an active supply management and is called Sustainable Circular Economy. Now high regulated institutional investors like insurance companies and pension funds can join.

An Exit or a Delisting can happen for the following reasons: If a brand ceases to exist (see also article: What happens if a brand that previously issued Leondrino ceases to exist?) or because of low performance of the currency (valuation and transaction volume) over a defined period of time.

The most important characteristics for creating a stable value of Leondrino in relation to the value of the publisher’s products are the publisher’s obligation to accept products and services and the fractional reserve policy, in particular for tokens of the top token class A.

All major elements that lead to a high level of trust in the Leondrino ecosystem are described in the ‘Governance’ section under the menu item ‘Leondrino Standard’.

The legal entity behind the Leondrino licensee of the issuing brand is taking care of the issuance and administration of Leondrino throughout their full lifecycle – from Leondrino token class E to A. In Germany, this is Leondra GmbH. 

The Leondrino licensee is guided by the monetary policy previously agreed with the brand and the guidelines for Leondrino licensees, which are part of the contractual relationship with the brand. During the initial token sale phases, the price per token is set by the brand company and increases gradually. Tokens cannot be sold to other market participants before the start of the restricted trade (usually before the end of token class C). To avoid extreme volatility and to protect the respective brand name, Leondrino limits the supply of additional Leondrino according to transparent rules (monetary policy).
Those rules are influenced, for instance, by

• the number of a brand’s registered consumers
• a brand’s IP position, past revenue, and future revenue projection
• and the transaction volume in the respective currency

Leondrino is in close consultation with the relevant regulators and authorities and will apply for all necessary licenses in the respective jurisdictions in which it offers its Leondrino services.
Specifically, Leondrino Germany is preparing to apply for a license as a crypto asset service provider under the MiCA regulation to be able to offer Leondrino services for token classes B and A in the EU.

Open your Leondrino Wallet now and select the brands you trust and want to invest in. You can already invest in the Leondrino currencies of first customers such as Leaf Systems GmbH or the native token of the Leondrino ecosystem, the XLEO, by opening the respective token Giro account and clicking on the BUY button there.
See the INFO tap for further information and check the news of the respective token rollout inside your Leondrino Wallet.

If you are interested to invest more money than possible via the Leondrino Wallet, then please contact us via email or give us a call. We are happy to help and to show you available options.

In general, a brand currency – like a fiat currency issued by a sovereign central bank – is subject to life cycle management. This life cycleis determined by the performance of the brand company associated with the currency, strict adherence to the monetary policy of the responsible issuer, and acceptance by consumers and investors.

In contrast to the cryptocurrency Bitcoin, whose maximum quantity is absolutely limited, Leondrino is pursuing a dynamic monetary policy defined by the number of the brand’s respective consumer base, business dynamics, and transactions for the highest token class A. The goal is to minimize volatility. As part of the approach, part of the fiat currency raised at ILO will be kept as a reserve. The expansion of the money supply and the buyback in the event of a price decline are controlled by software within certain limits. In the event of larger fluctuations, intervention by trained specialists on behalf of the Monetary Board of a corporate currency is envisaged.

If a brand ceases to exist, the associated currency will be taken from the market, once all collateral of this branded token has been liquidated and the proceeds from this collateral and the remaining excess cash reserves in fiat currency for the control of the money supply have been returned to the then remaining holders of the brand currency.
A brand currency is also delisted from Leondrino via a comparable process if both the reference value to a fiat currency (e.g. US dollar or euro) and the trading volume for this brand currency fall below a defined minimum value for a longer period of time.

Leondrino currencies are designed to become a standard for stable currencies of enterprises and to serve as medium of exchange for products and services of brands. The benefit of sharing transaction data and loyal consumer behavior is fairly distributed between consumers and brands.
That means:
If you use a branded token to pay for goods and services of the associated brand you share your transaction data with the brand. With that information about your loyal behavior, the brand can give you a personal brand experience and present you not only tailored offers but also allow you discounts according to your transaction frequency and volume. Meaning, the more you consume and pay with the branded token, the more discount you get.